December 7, 2023

nVenue and U.S. Integrity Join Forces to Design Betting Integrity Guidelines for the Micro-Betting Category

(November 7, 2023) - Today, nVenue, a leader in micro-betting technology and sports AI, announced a groundbreaking partnership with U.S. Integrity (USI), a renowned authority in betting integrity. This partnership aims to fortify the integrity of the rapidly evolving in-play betting category where unprecedented growth is expected to drive these markets that include micro-bets, to 75% of the US betting handle by 2025.

Addressing the integrity of micro-bets, a category characterized by its immense scale and volume, necessitates a new level of innovation and expertise.

Co-founder and CEO of nVenue, Kelly Pracht, states, “micro-betting is the fastest-growing segment of in-play betting, estimated to generate handles approaching $20 billion by 2027. These entertaining and rapid-fire in-game bets are already pushing the envelope of the betting ecosystem in every way. With such high stakes, we must also consider how we prevent exploitation and manage risks with these new offerings, integrity innovation cannot be an afterthought! I am delighted to share that nVenue, and U.S. Integrity are kicking off an era of thought leadership and collaboration. nVenue, as an odds supplier of micro-bets, brings the technology mindset to build solutions at the source. USI brings a powerful, robust platform built from many years of industry experience and relationships with the leagues and sportsbooks. Together, we aim to make a meaningful difference for many years to come for this very exciting sports betting category.”

nVenue and USI will leverage innovative technologies co-developed by each company to monitor the millions of micro-bets placed each year at scale and in real-time. Issues such as player cheating, latency, and official game data inputs will be considered in the design of this tool.

U.S. Integrity CEO Matt Holt provided his insights, the solution to this evolving challenge lies in strategic collaborations. Our partnership with nVenue and the integration of innovative AI and machine learning technologies will pave the way for more robust integrity measures in micro-betting, ensuring the security and fairness of this unique category.”

About nVenue:

nVenue’s real-time betting and predictive data engine leverages machine learning and AI to generate thousands of real-time probabilities and meticulously curated micro-bets for sportsbooks and operators. Additionally, their captivating betting and predictive content can be packaged for in-app experiences and broadcasts as seen on Apple TV and NBA League Pass. To date, nVenue’s mature engine has surpassed over 1 billion predictions delivered across its MLB, NFL and NBA offerings. The company is based in Dallas, TX. More details can be found at

About U.S. Integrity:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit

Media Contacts:

Scott Sadin
Chief Operating Officer
U.S. Integrity

Christiana Yebra
Chief Marketing Officer